Echelon’s Economic Insight is an entirely new way of understanding consumers and predicting their purchasing behavior.

Economic Insight provides the missing dimension for understanding and predicting consumer purchasing behavior, by enhancing and informing the traditional categories of consumer insight. The result is more accurate targeting, more compelling offers and a more powerful and personal connection to your brand.

Economic Insight:

Echelon’s solutions are built on a platform of proprietary economic data derived from over $24 trillion in liquid consumer assets. This unique information allows us to provide the most accurate and predictive measure of a household’s discretionary spending levels and total income based on not only income from wages but also income from assets. The result is unparalleled Economic Insight into consumers’ wallets.

Over 100 leading companies and organizations are using Echelon’s Economic Insight to reveal a deeper understanding of their customers and prospects. Our clients use Economic Insight to:

• Create lasting, profitable relationships with customers by providing marketing communications and offers that are consistently relevant and meaningful.
• Unlock the economic potential of your customers to power targeted up-sell and cross-sell strategies.
• Avoid the expense of marketing to customers who lack the spending levels to purchase your brand.
• Send the right message to the right household via Cohorts’ proven approach to versioning offers and messages.