Accurate … Precise … Household Income Measures up to $2.0 Million

Do money and spending matter in your business? Then why are you crippling your models with incomplete income measures?

Today’s standard income measures are woefully inaccurate, especially at higher ranges. That’s why Echelon Marketing introduced Income360—the first and only household-level income estimate that provides precise dollar values from $0 - $2.0 million, not an income range. The Income360 model includes both income from wages and income generated from invested assets. Unlike other available income measures, only Echelon has proprietary economic data that measures income generated from assets. Income360 provides a powerful, complete and accurate picture of your prospects’ and customers’ total household income.

Improve Segmentation and Modeling Performance

You’re likely using income in every data segmentation solution you deploy today. Imagine the impact of a household income measure that is uncapped up to $2.0 million. It could dramatically improve your model performance and uncover opportunities you never knew existed among your current clients and in your existing prospect database.

Are any of your customers making more than $125,000 per year?

With most standard income measures, these four households look the same:

Only Income360 can show you the actual income for these same households:

• Using standard income measures, the nearly 15% of U.S. households who make more than $125,000 are all treated the same. But we know that households that earn even $175,000 behave differently than households that earn $125,000. That’s why you need more accurate income estimates that differentiate households up to $2.0 million.
• Standard income estimates typically provide only a dozen or so income ranges—and that’s on the high end. If you have models that target incomes between, say $50,000-$99,999, you’re probably using only 1 or 2 income ranges. Envision how your models would perform using precise, household level income values.

Differentiate Your Customers and Prospects

Contact us to find out how Echelon’s Income360 can provide your company with powerful new insights into the true income picture of the households in your customer and prospect database.