A Household-Based Segmentation System Powered by Economic Insight

The desired outcome of any direct marketing program is to get the consumer to take a specific action… visit your website, purchase a product, join your rewards program.  In order to drive that action, marketers require an intimate knowledge of the consumer.  While there are many tools available to gain consumer insight, many of today’s marketers are missing a clear understanding of their customers’ and prospects’ actual income and capacity to spend.

Most segmentation systems identify households based on standardized cuts of demographics, assuming for example that households with more than $125K in income spend a lot and those with $75K and less won’t measure up. 

Only Echelon can segment customers and prospects based on the intersection of income and spending—how much actual income they have and how much they spend relative to their income cohorts.

By tailoring your marketing campaigns to the unique spending profile and actual incomes of your customers and prospects, you can significantly improve the performance of your marketing programs—revealing hidden opportunity and reducing waste.

From the “Elite Affluent” to the “Making Ends Meet” … And Everyone in Between 

Economic Spectrum segmentation empowers marketers with the ability to create highly differentiated customer and prospect treatment groups with 13 distinct segments by combining Echelon’s proprietary Discretionary Spending Dollars™ and Income360™ measures.

Economic Spectrum gives you the most detailed, comprehensive, accurate and predictive, economic yardstick available in the marketplace today.  How?  By ranking and scoring every U.S. household based on their total income (both income from wages and income generated from invested assets) and their relative share of the estimated $6 trillion in U.S. discretionary spending. 

Complete with Detailed Geographic and Behavioral Insights

With Economic Spectrum, you’ll gain detailed behavioral insights into each segment that you can use to drive targeted messaging and media strategies, product development and customer support.

And with customized Geographic Market Estimates down to the ZIP Code and Census Block Group level, you can accurately measure penetration of key segments by market or trade area or find new markets dominated by your best segments.

With this level of detail, Economic Spectrum will help you identify untapped market potential and understand the effectiveness of each of your marketing programs.

How it’s Built—A Simple Formula that Yields Powerful Results

Economic Spectrum household-based segmentation is truly unique:

• Starts with Echelon’s proprietary wealth information derived from multiple sources, including over $24 trillion in consumer assets—the total amount of liquid assets held by U.S. households—from IXI™ Corporation.
• Add Income360—the first and only household income model that is virtually uncapped up to $2.0 million. 
• Complete with Discretionary Spending Dollars our modeled household dollar amount of predicted discretionary spending that provides estimates up to $1.2 million per household.

We’ve combined this powerful proprietary data, best-in-class solutions and our world-class modeling and analytics capabilities to deliver the only wealth-based household segmentation system that can tell you with unprecedented accuracy how much income your customers and prospects have and how much they spend relative to their peers.