Echelon’s DSI® (Discretionary Spending Index™) is a modeled household index that offers the unique and powerful capability to score customers and prospects based on their discretionary spending capacity. Unlike other measures that lump many consumers into broad income buckets, DSI provides a household-level continuous score ranging from 0 to 1000, with a rating of 1000 representing the highest level of spending power. DSI easily integrates with a wide range of CRM and customer segmentation systems or can be used on a stand-alone basis.

DSI Mass Market, an additional module of DSI, offers greater differentiation among low to mid-income households. It provides a magnified view of the 60% of households with the lowest discretionary spending capacity (those with DSI scores 1 to 280). This higher degree of differentiation enables tailored marketing and treatment strategies based on a more granular view of discretionary spending capacity. 

DSI is based on the best available data on assets and income and provides consumer marketers and agencies in all industry sectors an entirely new way to find and communicate with consumers with the means to buy.

Our clients use DSI to:

• Drive sales and revenue:
  • During lean times, understand who still has the ability to buy and who is cutting back
  • Reduce waste by directing marketing efforts at those who can purchase your products
• Up sell and cross sell:
  • Determine which current customers are able to buy more with you
• Create enticing and relevant offers:
  • Understand how much customers can spend and create targeted promotions that appeal to them
  • Ensure appropriate marketing efforts are delivered to various segments
• Improve real estate/site location planning and merchandising mix:
  • Analyze markets based on the spending levels and capacity of residents
  •  Inform merchandising mix decisions with a clear picture of how much residents in different markets can afford
• Enhance credit decisioning and account acquisition: 
• Assess consumer spending capacity plus ability to meet financial commitments
• Develop treatment groups and improve model performance

DSI can more accurately predict spending because it incorporates proprietary wealth information derived from multiple sources, including summary factors produced by IXI Corporation’s proprietary database of consumer investable assets.