Fuel your marketing initiatives with the only available dollar measure of household discretionary spending

Consumers make choices about how they’ll spend their time and money on a daily basis.  With an estimated $6 trillion in U.S. annual discretionary spending in play, you need precise and actionable data to:

• Capture this spending to grow your business efficiently
• Identify which of your current customers have the greatest capability to spend incrementally on your products and services
• Find and market to prospective consumers that match the spending profiles of your best current customers

Echelon’s Discretionary Spending Dollars (DS$) is a modeled dollar amount of what a household spends on discretionary items after accounting for the fixed expenses of life (housing, utilities, public transportation, personal insurance and pensions).  For the first time, you can know with an unprecedented level of detail customer and prospect spending for which you can compete and capture.  Echelon’s discretionary spending estimates reach up to $1.2 million per household.

Income alone isn’t able to tell you if a household has the spending capacity to purchase your products. Only DS$ can identify consumers with the spending levels to afford your products and services.

Proven Performance that Delivers a 3-to-1 ROI

Optimize all of your marketing initiatives with DS$, the best way to understand the spending behavior of your customers and prospects.

DS$ is the most accurate estimate of a household’s discretionary spending because it is based on proprietary wealth information derived from multiple sources, including summary factors produced by IXI Corporation’s proprietary database of consumer investable assets.