Echelon helped a leading hospitality company improve their conversion rate by filtering their customer and prospect file with Echelon’s Economic Spectrum.  By focusing their marketing initiatives on their top Economic Spectrum segments, they were able to substantially increase their guest conversion rate (to levels over 15%). 
This gain in marketing efficiency greatly reduced their guest acquisition costs while also raising their average revenue per guest, contributing to significant topline and bottom line growth.

The intersection of income and spending is critical to identifying optimal customers and prospects for marketing initiatives as income alone doesn’t tell the whole story.  The spending level of the households within each income cohort is the key to identifying the most profitable customers and prospects for any organization to focus their efforts upon.

Discerning those who have the income and spending from those who do not, is essential for any organization to drive desired levels of profitable growth.  Economic Spectrum is the only complete economic segmentation platform that is derived from Echelon’s proprietary income and discretionary spending measures (Income360 and DS$).