On July 25, 2007, IXI™ Corporation completed the acquisition of Denver-based Cohorts, bringing together unparalleled capabilities to understand and target consumers and communicate with them more effectively.

What does this mean for Echelon clients?  Echelon’s consumer Income and Spending solutions will be enhanced by Cohorts’ lifestyle based segmentation system to enable consumer marketers to both identify their most important customers and prospects and communicate to them with relevance by sending the right message to the right household.   

The resulting new product suite offers a powerful combination of benefits that is unavailable in any of today’s traditional geo-demographic, life-stage or financial segmentation tools.  Featuring superior targeting and segmentation effectiveness, the enhanced product offerings will combine Echelon’s solutions with Cohorts’ proven approach to versioning offers and messages in order to dramatically increase response rates, sales and customer loyalty. 

For Echelon clients, this means we’re delivering on our promise to invest in advanced household segmentation solutions to dramatically improve the efficiency and precision of your marketing programs.  With more new solutions delivered to the marketplace than any marketing information provider over the last three years, the addition of Cohorts to IXI’s solution set is the natural progression as we assemble best-in-class tools and approaches to serve our clients’ needs.