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Please Contact:
PROJECT MARKETING, INC.
Ginny Simon
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gsimon@projectmarketinginc.com

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Echelon Marketing
Elissa Fink
703-770-9677
echeloninfo@echelonmarketing.com
www.echelonmarketing.com

Consumer Spending Power an Untapped Opportunity for Most Marketers

Echelon Marketing’s Latest White Paper Explores 3 Ways Marketers Can Tap Hidden Spending Power to Boost ROI

May 15, 2006 (McLean, VA) – Echelon Marketing, a division of IXI Corporation, has published another in its series of white papers. The new white paper “What You Don’t Know About Your Customers’ Spending Power Is Costing You: 3 Ways to Tap In and Increase Your Marketing ROI” is a follow up to “3 Direct Marketing Myths That Are Killing Your Results.”

Available free of charge, the paper on spending power describes that the vast majority of marketers are missing a key element in working with consumer data – Money. The white paper explains why Money should be viewed as the fourth dimension of consumer insight alongside more traditional but overly exploited tools, including Behavioral, Attitudinal, and Geo/Demographic data.

Specifically, this new and important white paper addresses key strategies marketers can use to understand spending power and target customers and prospects who represent the greatest possible return on marketing investment.

“The impact of money is so profound; beyond income, homeownership, and investments. It’s really about spending power and the whole spectrum of consumer insight that marketers can gain by understanding spending capacity and purchase propensity at the household level,” says Don Neal, president of Echelon Marketing.

The paper goes on to explore new targeting techniques that allow marketers to attach a spending power score to individuals, providing a powerful segmentation tool that vastly increases the efficiency and effectiveness of marketing expenditures. Prospects that have the spending power can and should be treated much differently than those who do not exhibit the potential to spend at a high level.

“For the first time consumer marketers can look inside a household ‘wallet’ to determine who has the capacity to spend – we call this economic viability – and who is most likely to part with their money – we call this propensity to spend. Echelon's proprietary information is built upon actual data factors representing $8 trillion of U.S. households’ real liquid assets. This information has never before been available and is changing the game for our clients,” continued Neal.

To download a free copy of “What You Don’t Know About Your Customers’ Spending Power Is Costing You: 3 Ways to Tap In and Increase Your Marketing ROI,” please click here.

About Echelon Marketing

Echelon Marketing is dedicated to helping its clients uniquely understand, target, and optimize the value of their customers and prospects. By leveraging proprietary asset information into econometric marketing models, Echelon creates a new and essential category of consumer spending power and purchase propensity including reliable measures of consumers spending capacity, actionable segmentation systems, and strategic insight. When clients apply Echelon products and services to their customer databases, they can identify and target their most valuable and viable customers and prospects, which results in higher marketing return on investment. Based in McLean, VA, Echelon Marketing was formed in 2004 and is a division of IXI Corporation. For more information, visit http://www.echelonmarketing.com.