FOR IMMEDIATE RELEASE

Finding the Big Spenders Among the Masses
An Exclusive Webinar
Sponsored by Echelon Marketing

Industry leader to reveal how marketers can leverage new spending data
and advanced analytics to reach those with attitude and affluence

April 12, 2007 (McLean, VA) – Echelon Marketing announced that it will host a complimentary webinar titled, “Targeting the Mass Affluent—The Spending Giants,” on Wednesday, April 25 at 12:00 p.m. ET.

“The U.S. Mass Market is huge. We’ve identified the 10 percent of Mass Market households who control nearly a third of all Mass Market spending,” says Don Neal, President of Echelon Marketing. “We call this upper tier the ‘Mass Affluent’ and given the spending power they control, it pays for marketers to understand them better. They may look like everyone else, but they’re really quite unique.”

For Directors, VPs, and Senior Marketing Executives who care about more effectively using customer data and maximizing ROI, this webinar provides an opportunity to gain a deeper understanding of the Mass Affluent segment.

Topics covered will include:

• How to define them:
• Moving beyond age and income to include actual spending measures, Echelon will identify the households that spend more and are therefore worth more marketing investment
• Introducing six unique segments within the Mass Affluent population including exclusive insights into their lifestyles, media preferences and behaviors
• Key demographic trends—Where do they live and shop and how ethnically diverse are they?
• Hot markets¾Where are these big spenders who look like every other spender?
• Top brands—Which consumer brands are best positioned to capture spending from this powerful segment?
• Targeting strategies—How can marketers target them more effectively and communicate to them with relevance?

This penetrating analysis will change the way marketers think about the Mass Affluent segment and will help them drive more effective distribution strategies, media selection, and message targeting to win the untapped potential in this lucrative market.

About Echelon Marketing

Echelon Marketing provides strategic marketing solutions built on proprietary economic data and customized analyses. Echelon helps clients achieve more accurate targeting, more compelling offers and a more powerful and personal brand connection: in a word, relevance. Echelon’s solutions are built on a platform of Econographic Data derived from over $18 trillion in consumer assets. This information helps provide the most accurate and predictive measure of a household’s discretionary spending capacity: Economic Insight.

Based in McLean, VA, Echelon Marketing is a division of IXI™ Corporation. For more information, visit http://www.echelonmarketing.com.

Contact:
Elissa Fink, 703-770-9677                                     
echeloninfo@echelonmarketing.com

The material presented is based upon information that we consider reliable, but we do not represent that it is accurate and complete.  No person should consider our distribution of this material as making any representation or warranty with respect to such material and should not rely upon it as such.  COPYRIGHT NOTICE.  Copyright © 2007 IXI Corporation.  7927 Jones Branch Drive, Suite 400, McLean, VA 22102 U.S.A.  All rights reserved.  IXI is a trademark of IXI Corporation.  All other trademarks mentioned herein are property of their respective owners.