3 Steps to Capture Your Big Spenders—an Executive Summary

June 2007

What would you do differently if you could identify the 20% of customers that contribute 80% of your revenue from the day they walked into your store, visited your website, or contacted your call center?

This Executive Summary explores Echelon’s complete Economic Spectrum consumer segmentation solution with a step-by-step approach that will help you:

• Identify Big Spenders from day one
• Develop effective treatment strategies based on their unique needs and preferences—from direct marketing and media, to loyalty programs and special offers
• Ensure you’re investing your marketing dollars for highest return

Register to download the Executive Summary.
View the web presentation in our On-Demand library.

Targeting the Mass Affluent:  The Spending Giants

May 2007

There are many conflicting definitions of the Mass Affluent. This white paper provides the most targeted and accurate definition of this powerful spending segment including:

• How to define them:
• Moving beyond age and income to include actual spending measures, Echelon identifies the households that spend more and are therefore worth more marketing investment
• Introducing six unique segments within the Mass Affluent population including exclusive insights into their lifestyles, media preferences and behaviors
• Key demographic trends — Where do they live and shop?
• Hot markets — Where are these big spenders who look like every other spender?
• Targeting strategies — How can marketers target them more effectively and communicate to them with relevance?

Register to download the Executive Summary.
Register to download the White Paper.
View the web presentation in our On-Demand library.       

3 Ways Marketers Can Tap Hidden Spending Power to Boost ROI     

May 2006

This white paper explores the importance of spending power and how it can help you target customers and prospects who represent the greatest possible ROI on your marketing investment. You’ll gain a step-by-step approach to:

• Identify customers who have more money to spend
• Separate the prospects who only love your brand from the prospects who both love your brand and can actually spend money with you
• Identify spenders from day one, whether they spend a lot or not

Register to download the Executive Summary.

3 Direct Marketing Myths That Are Killing Your Results      

March 2006

What would you differently if you could identify the customers who have the highest capacity to spend?  In this white paper, we’ll dispel a few of the prevailing marketing myths and focus on new ways of targeting consumers, exploring: 

• How focusing on prospects with the capacity for Greater Revenue Opportunity™ (GRO™) can increase your company’s revenue and profits
• How to close the opportunity gap — that is the gap between what your customers spend with you versus what they spend overall in the same product category by focusing on each customer’s “total” wallet
• How new data sources and solutions can help you find high-revenue potential customers

Register to download the white paper.