Are you getting your fair share?

Today, consumer spending accounts for 60-70% of the total economy ($6 trillion). But most marketers rely on deficient income and spending measures that don’t provide an accurate picture of consumers’ wallets and their ability to buy your product or service.

If you knew the actual income and spending capacity of your customers what would you do differently?

Echelon Marketing helps leading consumer marketing firms identify their most important customers and prospects by revealing discretionary spending capacity and total income at the household level. These solutions allow our clients to understand, target and optimize the value of their customers and prospects while eliminating marketing waste on consumers that do not have the capacity to purchase their products and services.

When combined with Cohorts’ demographic and lifestyle based segmentation system, Echelon enables marketers to achieve more accurate targeting, more compelling offers, and higher ROI.

By providing deep insight into the spending potential and income of our clients’ customers, Echelon enables leading marketing firms to improve their marketing programs: